In the Agreement, what does the term 'Private Information' refer to?

The term 'Private Information' refers specifically to information that is disclosed under San Francisco Administrative Code Chapter 12M. This code outlines various types of information that are considered private, including personal data of individuals and sensitive information that should be protected to preserve confidentiality and privacy.

Understanding this definition is crucial, as it establishes the framework within which contractors must operate, highlighting the importance of safeguarding such information. The context of this term is tied to legal and regulatory compliance, reinforcing the gravity of handling personal data in accordance with established privacy laws.

In contrast, public information does not fall under the definition of Private Information, as it is readily accessible and does not require the same level of protection. Information gathered for marketing is also not classified as Private Information within this context, as it typically pertains to business interests rather than personal confidentiality. Lastly, while confidential documents submitted by the City may contain sensitive information, not all such documents necessarily meet the definition under Chapter 12M, which focuses specifically on private data as characterized by legal standards.